ideate, execute, deliver. 
ideate, execute, deliver.
Love is a strong word, but i really do 😍
Frontend design
Paid Ads
HubSpot
Search Engine Marketing
Consulting
LinkedIn Strategy
Zoho
Positioning
Brand strategy
Google PPC
Salesforce
Performance metrics
UI / UX Design
Driving conversions
Process mapping
Demand generation
Design Audit
Web design
Anything in Adobe
Budget management
I lead with a strategic mindset, focusing on data-driven decisions to guide product launches and market growth, emphasising agility and innovation to navigate market complexities.
Excelling in performance marketing, leveraging analytics to exceed KPIs through efficient budget use and targeted campaigns, aiming for maximum ROI, conversions and customer engagement.
I'm obsessed with optimising CRMs (HubSpot/Zoho/Salesforce) and customer journeys to enhance engagement, employing automation, analytics and personalisation to ensure seamless experiences and foster brand loyalty.
My marketing approach is driven by creativity, crafting unique and engaging campaigns that stand out, blending eye-catching content with strategic execution to captivate the audience.
Sept 2020 • Chartered Institute of Marketing, UK
Hello 👋 I'm Nick, a creative and technical marketing strategist who's not afraid to get my hands dirty, Adobe's #1 mega-fan and SaaS connoisseur.
Dogs Stroked @ WeWork
Years in Marketing
Avg. ROI
Not my full MarTech stack, but this is my go to battle station, the tools, languages, gadgets and gizmos I use that make my OCD happy and keep everything organised and looking good!
Recommendations straight from my LinkedIn
"I had a great time working with Nick. We were taken away with his technical wizardry and presentation skills at the time.
As the MD it was really important to me that we looked professional. Nick really delivered on this.
Once Nick was onboard he quickly got on with the task of overhauling the marketing strategy and website. In fact It was exactly this that took the company on to be ultimately purchased for lots of ££££££s!"
"I had the pleasure of working with Nick for two years at Bridge Fibre. Nick is an incredibly creative person and this reflects in the work he does, be it Marketing or Web design. Nick comes up with ideas that are unconventional which lead to great results at work. Put simply he is a marketing genius. Nick is someone I trust not just as a colleague but as a friend too. He is reliable and will never let you down. He is friendly, easy going and a delight to work with."
"Nick was an amazing technical mind, his knowledge well suprpassed anyone I have ever met.
Nick would often think outside the box and come up with solutions and ideas that we had not thought of, then the implimentation was swift and perfect.
I would highly recommend Nick and have used his knowledge from afar over the past 8 years."
"Nick was also happy to get involved with everything digital. Including helping me roll out the the Zoho CRM and other software!
Process mapping was not what we took him on for, but as a smaller company it was great to have Nick alongside me, his multitude of skills and openness to try new things was super valuable."
"I have known Nick for many years and have always found him to be 100% committed to any role undertaken. With a wicked sense of humor and a great work ethic, Nick would be a great asset to any company wishing to work with him."
Save Up To 35%
Save Up To 35%
Based near Cambridge (UK), I’m a full-stack marketing leader who blends strategy with hands-on execution. I specialise in go-to-market strategy, demand generation, paid media, CRM, AI and web development (plus the workflows that connect them all together). My focus is to design journeys that respect the customer, build systems that scale, and turn budget into attention to pipeline.
I started building for the web early (first site at 13), and that curiosity became a career spanning digital publishing/AdTech, telecoms, performance marketing, sales operations, and growth roles across startups and scale-ups. UX/UI, web development and design have long piqued my interest, and I bring that creative-technical mindset to every project.
I advocate for brand clarity, automation and AI where it adds speed and quality, and measurable marketing. I’m as comfortable drafting a value proposition and GTM plan as I am implementing a CRM, instrumenting analytics, or shipping a campaign.
I enjoy working across functions to deliver long-term results while still making space for quick wins. Outside work you’ll find me with my family, at the pool or a gig, walking our Dalmatian, or tinkering with side projects (and the occasional very nerdy card game).
Professional Qualifications
I was proud to be affiliated with the CIM and currently have (with Distinction) qualifications in Professional Marketing, Customer Experience & Relationship Marketing and Campaign Planning.
I also obtained Chartered Marketer status back in 2020 – haven’t renewed it because life happens aka babies. I very much keep up to date with the latest trends and continue to learn by being subscribed to a gajillion marketing newsletters, podcasts, you name it.
I also have certificates in LinkedIn marketing strategy, fundamentals and the usual Google Digital Garage certifications!
School
I obtained 7 A*s, 1 A, 3 Bs and a C in my GCSEs including a GNVQ in ICT graded at Distinction. I then went on to study Photography & Art, ICT, Media, Music Technology and History at 6th for, obtaining 5 pass grades (let’s be honest, only just).
Or an actual drink and have a chat – I say e-drink because I have two young and very typical lads… the Mrs will have my guts for garters if I keep leaving her to deal with them whilst I go off on jollies meeting people all the time!
I’m a full-stack marketing leader who will map the GTM, roll up my sleeves and jump into the weeds with everyone else. Refining processes and journeys, building workflows, fixing funnels, and launching demand-gen experiments to see what actually ships!
Promoted from Performance Marketing Manager in March ’24
In the fast-paced legal tech SaaS industry, my role as Head of Marketing at ThoughtRiver not only encompasses a bland of strategic leadership, data-driven decision-making, and innovative marketing tactics necessary for driving growth but also highlights my direct involvement in the successful launch of new products.
This experience underscores my capability to navigate the complexities of introducing new solutions to the market, from conceptualisation to commercial success, further establishing our market dominance and ability to meet diverse customer needs.
Mentored early-stage companies in the East of England, advising on business and marketing strategies to secure funding and internationalise, and led the promotion of success stories on a national level.
Led aggressive social media and SEO campaigns that significantly increased brand visibility, online traffic, and engagement, achieving substantial growth in social media followings and a sell out exhibition attendance with minimal spend.
Developed key management and sales strategies, contributing to the success of sales teams and the implementation of CRM systems across various roles and industries.
Oh yeah, I also worked in a carrot factory which started this whole journey, ask me about that later!
